Jessica Reynolds is an architect and director of London-based practice vPPR Architects, recently finalist for Autodesk Young Architect of the Year Award 2012. The studio takes on a highly playful approach to improving the city and its public spaces, working with strong concepts to create architecture that is contextually appropriate and universally legible, often working collaboratively with artists, curators, fashion designers and others. She is a founder of The Architecture Exchange, a platform aimed at fostering debate between architecture and philosophy. Jessica teaches at The Welsh School of Architecture, Cardiff University, and writes for architecture. (June 2013).